What’s in your toothpaste?

What’s in your toothpaste?

Modern-day toothpaste is filled with several ingredients that the majority of us have never heard of. The bulk of these ingredients are useless and even harmful to your oral health.

Listed below are the most common ingredients found in conventional toothpaste brands:

blisque toothpaste

1. Water - Run of the mill toothpaste brands use between 20% to 40% water. Water is used for moisture and to help with the consistency of the toothpaste. It is also used as a cheap filler to reduce costs for manufacturers.

Blisque Organic Toothpaste uses organic inner fillet aloe vera leaf juice rather than just plain water. The inner fillet houses glucomannans, amino acids, lipids, sterols, vitamins and many anti-inflammatory agents for added oral health benefits.


2. Humectants - Humectants are substances used to preserve moisture in order to prevent drying. They also help with both the consistency and texture of the toothpaste. The most common humectant used in many toothpaste brands is glycerin.

There are speculations that glycerin prevents teeth from remineralizing because it acts like a plastic coating for your teeth (think wrapping Saran Wrap on your teeth).

This theory comes from Dr. Gerard Judd, Ph. D, stating that “Glycerine in all toothpastes is so sticky that it takes 27 washes to get it off. Teeth brushed with any toothpaste are coated with a film and cannot properly remineralize”.

Even if this isn’t accurate, glycerin has no place in your mouth. All it does is help with the consistency of your toothpaste but does not benefit your actual teeth. Some toothpaste brands use over 40% glycerin in their formulas.

Blisque Organic Toothpaste uses the best humectant that exists - organic xylitol. Xylitol does not only act as a humectant, but has been proven to provide numerous oral care benefits. It helps prevent oral pathogens from adhering to enamel and also obstructs their ability to release acids that are responsible for tooth decay.

Abrasives in Dental Products

3. Abrasives - An abrasive is defined by it’s ability of polishing or cleaning a hard surface by rubbing or grinding. The goal of abrasives is to scrub the plaque off teeth without causing damage to the enamel.

Several popular drugstore toothpaste brands use very high percentages of abrasive agents in their formulas which is actually damaging to your teeth. High levels of abrasives and/or strong abrasive agents, such as activated charcoal and diatomaceous earth, can cause erosion of your enamel.

The most common abrasives used in toothpaste are calcium carbonate and hydrated silica. You may recognize hydrated silica from those packets that say “do not eat”, which also means do not put in your mouth. Hydrated silica should be avoided at all costs because it is extremely abrasive and can weaken the enamel.

Blisque Organic Toothpaste uses baking soda and Himalayan pink salt as abrasives because they are very mild. Baking soda also neutralizes the pH in your mouth, while Himalayan pink salt provides essential minerals for your pearly whites! So not only are they excellent abrasives but they are also providing other perks for your teeth.


4. Surfactants - Surfactants can be classified as detergents, wetting agents, emulsifiers, foaming agents, and dispersants. The most commonly used surfactant is known as sodium lauryl sulfate (SLS). SLS is a very strong detergent that gives toothpaste its foaming properties. It's used in a wide range of personal care products such as soaps, shampoos, and toothpaste.

SLS is also an ingredient in industrial products such as car wash soaps, engine degreasers, and floor cleaners.

So the ingredient used to clean your car is the same ingredient used to clean your teeth! SLS is arguably the most controversial ingredient in toothpaste. It is known to be a strong irritant and a hazard for organ toxicity. SLS has also been proven in several studies to cause canker sores.

Any chemical that is similar to SLS, including SLS itself, should absolutely be avoided from your toothpaste!

Other surfactants that must be avoided are sodium laureth sulfate (SLES), DEA (diethanolamine), PEGs (polyethylene glycols) and propylene glycol. Sodium laureth sulfate (SLES) is usually contaminated with 1,4-dioxane, which is a strong carcinogen.

Long-term oral exposure to SLES has shown increased tumor appearances in both humans and rats. DEA (diethanolamine) is another surfactant used for its excellent foaming properties.

It is important to note that foam does nothing for your teeth other than creating an illusion of them getting cleaned. DEA can react with other toothpaste ingredients to form nitrosamines, which is readily absorbed by the oral mucosa. DEA is strongly correlated to cancer in humans and is also a hormone disruptor. The Environmental Working Group (EWG) scores DEA at a 10 - the most toxic score due to high potential for organ system toxicity and concerns about irritation and contamination.

PEGs (polyethylene glycols) are known to be contaminated with 1,4-dioxane, just like SLES, and also ethylene oxide. The International Agency for Research on Cancer classifies ethylene oxide as a known human carcinogen and 1,4-dioxane as a possible human carcinogen.

Propylene glycol is typically used in antifreeze. It can be rapidly absorbed through the oral mucosa and cause organic system toxicity. But seriously, why would you want antifreeze in your toothpaste?

Rather than using a synthetic surfactant, Blisque Organic Toothpaste uses saponified organic plant oils to cleanse your teeth and to provide mild foaming action. This is a 100% natural and organic alternative to the surfactants listed above.

Thickening Agents in Your Oral Care Products

5. Thickening Agents - Thickening agents are used in toothpaste to help your toothpaste stay on your toothbrush.

Are they necessary?

Absolutely not!

A common thickener used, carrageenan, is an extract from seaweed that is known to cause inflammation to human tissue. In fact, it is such a strong inflammatory agent that is was used by drug investigators to cause inflammation so that they can then test anti-inflammatory drugs.

According to Cornucopia, “there is no restriction on the amount of carcinogenic poligeenan in the grade of carrageenan used in toothpastes”.

This is terrible news!

Stay away!

Blisque Organic Toothpaste avoids the use of thickeners.


6. Fluoride - Fluoride is a by-product of fertilizer production and heavy metal manufacturing, but now used as the main active ingredient in most toothpaste sold today to "prevent cavities.”

A toothpaste with fluoride isn't any more effective than a toothpaste without fluoride. Several studies show that fluoride does not help prevent cavities. In fact, fluoride can actually cause damage to the tissue inside of the oral cavity and even yellow your teeth!

Fluoride is a toxic waste that is internationally known as a poison. It is literally used as rat poison and as an insecticide! If you read the back of your fluoride toothpaste label it advises calling poison control if accidentally swallowed.

This itself should be enough for you to ditch the fluoride toothpaste. And if you still believe in fluoride, there is already plenty added to your tap water!

Children, because they swallow toothpaste more than adults, can suffer from cognitive impairments from ingesting fluoride.

It is very important for children to stay away from fluoride toothpaste for this reason and also because it can cause dental fluorosis which will affect the appearance of their teeth for the rest of their lives.

Blisque Organic Toothpaste completely avoids the use of any fluoride. Proper brushing, flossing, and eating habits will prevent cavities better than any synthetic chemical will.

Sweeteners in Toothpaste

7. Sweeteners - Sweeteners are added to the majority of toothpaste formulas in order to mask the bitter taste of typical toothpaste ingredients. A sweetener known as saccharin is usually used to sweeten toothpaste to improve its taste.

Saccharin is 300-400 times as sweet as sugar!

However, there is evidence that this artificial sweetener is linked to cancer. Saccharin is made by the oxidation of o-toluenesulfonamide, as well as from phthalic anhydride.

Does that sound like an ingredient you should put in your mouth?

Of course not!

Aspartame is another notoriously toxic sweetener used in many food products today including toothpaste. Aspartame is dangerous primarily because it can break down to methanol.

The American Cancer Society notes that the amount of methanol that aspartame breaks down into isn’t comparable to the amount found in natural foods. However, the difference is that in natural foods methanol is bonded to fiber, usually pectin, that helps to eliminate it.

When methanol is broken down from aspartame in the body, it has nothing to help it exit. With the help of enzymes found in the human body, the methanol that was not able to eliminate itself from the body eventually converts to formaldehyde, which we all know is extremely dangerous. This is why aspartame can cause birth defects, cancer, diabetes, seizures, and even emotional disorders.

Our advice?

Do not use any toothpaste or food that lists aspartame in its ingredient list.

Blisque Organic Toothpaste uses certified organic xylitol as a sweetener. Xylitol not only acts as a sweetener, but it also provides additional dental health benefits. It is also 100% natural, organic and completely non-toxic.

Toothpaste Flavors

8. Flavors - In addition to using sweeteners, toothpaste manufacturers must include a flavor system to enhance the taste of their toothpaste.

The most common flavor of toothpaste is obviously mint.

Mint creates an illusion that tells your brain your mouth is clean.

Is this actually true? No!

That’s why it is an illusion. That being said, natural peppermint oil can provide many additional oral health benefits such as killing anaerobic bacteria that live in the mouth. However, many popular toothpaste brands use synthetic menthol and artificial cooling agents to enhance the “cool” feeling in your mouth rather than using actual natural peppermint oil. This is because natural peppermint oil is not as effective at providing a long lasting cold sensation.

Blisque Organic Toothpaste doesn’t use ingredients specifically for flavor. The essential oils and extracts create a flavor, but they are used mainly for their antimicrobial properties and not for their flavor.

Antibacterial agents

9. Antibacterial agents - Antibacterial agents are sometimes used in toothpaste to kill oral pathogens. The most popular and controversial antibacterial agent is triclosan. Initially registered as a pesticide, triclosan made its way not only to toothpaste but also to hand and body soaps.

In 2016 triclosan was banned from hand soaps, but amusing that it is still allowed in toothpaste. How does it make sense to ban triclosan from a hand product but still allow it to go into your mouth? Well, there is only one large toothpaste manufacturer that was approved to use triclosan in its products. They were able to convince the FDA that triclosan’s benefits outweigh the risks in a self-funded study.

Sounds legit right? Absolutely not!

Triclosan is dangerous because bacteria can become resistant to it. The remaining strands that have the resistance genes to triclosan can continue to grow and this selective survival of resistant strains can lead to antibiotic resistance.

Furthermore, triclosan can lead to endocrine disruption. It is also linked to cancer and bone malformations. Research has found that consumers using triclosan toothpaste had five times as much triclosan in their urine compared to those who didn’t use triclosan toothpaste.

Rather than using synthetic antibacterial agents, Blisque Organic Toothpaste uses organic essential oils and extracts, along with organic coconut oil to help fight oral pathogens responsible for tooth decay.


10. Preservatives - Preservatives are used in toothpaste to help extend its shelf life. The most common types of preservatives used in toothpaste are sodium benzoate and parabens.

These preservatives are potentially carcinogenic and should be avoided.

“Of greatest concern is that parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity... Parabens mimic estrogen by binding to estrogen receptors on cells” stated by the Campaign for Safe Cosmetics (CSC). If you see any ingredient ending in the word “paraben”, such as methylparaben, ethylparaben, propylparaben, isobutylparaben, butylparaben and benzylparaben, remember this article and keep away!

Some natural toothpaste brands use citric acid to preserve the product. However, when citric acid is used as a preservative, the pH of the product will be so low that it will actually wear away your enamel! This is because a low pH presents an acidic environment.

Blisque Organic Toothpaste relies on natural plant extracts and oils to preserve itself.

Coloring agents in toothpaste

11. Coloring agents - Coloring agents are artificial substances used to make your toothpaste appear more attractive. Common food coloring agents, FD&C blue dye #1&2, are derived from coal tar. They are linked to hyperactivity in children and cancer.

Another common dye used in toothpaste is titanium dioxide. Usually used in paint, it is also used in toothpaste to provide a pleasant white color.

There is strong evidence that titanium dioxide causes cancer.

Equally important is that titanium dioxide nanoparticles are able to penetrate into your gums and cause toxicity to your organs.

Blisque Organic Toothpaste avoids the use of any coloring agents. Our Organic Herbal Mint Toothpaste is a tan color from the oils and extracts used, while our Organic Sweet Mint Toothpaste is a beautiful light cream color.


12. Copolymers - Copolymers are binders used in most toothpaste brands today to glue triclosan and fluoride to your teeth. Copolymers, such as PVM/MA copolymer, can be highly irritating to the mucous membranes. These synthetic acrylic polymers are potential carcinogens and actually increase the side effects of fluoride and triclosan.

As you probably guessed, Blisque Organic Toothpaste uses absolutely no copolymers because there is nothing that we want to “glue” to your teeth.


As you can now see, the majority of toothpaste ingredients used in most commercial brands are either toxic, useless, or both. This is exactly why Blisque was created.

The toothpaste you use is very important because according to the Physician's Desk Reference, the mucosal lining inside of the mouth has an absorption efficiency of over 90 percent.

This means that toxic substances in your toothpaste can lead directly into your bloodstream!

What is important to take from this is that toothpaste is a product used several times a day by most people for their entire lives and the accumulation of using toxic toothpaste can definitely have side effects not just to your oral health but to your overall well being.

So next time you are shopping for a toothpaste, keep this article in mind.

After all, why would you want to rub a mix of sand, detergent, and flavoring agents on your teeth, twice a day, every day, for the rest of your life? Call it whitening, tartar control, or cavity protection, but at the end of the day, all of the common name brand toothpaste products are the same. Before reaching for your toothpaste or toothpaste dispenser, think of this article and shoot for a different alternative!

If you really want the best of the best, try Blisque Organic Toothpaste. We guarantee this is the safest, most effective toothpaste that is available on the market.

For more tips about oral health or to receive coupons on our products, please sign up for our newsletter at www.blisque.com.